For Purpose

Reach more people, make a bigger difference, leave a lasting legacy


      

Remove Technology Headaches

You have a calling, a mission and a purpose. Our planet urgently needs the healing you bring. Technology isn’t your mission; it’s ours. We’ll do it all for you, so you can get on with changing the world.


Selling is interruptive and unwanted. Nobody enjoys being sold to all the time. You don’t have to do the same. The answer lies in Serving instead of Selling. The very act of making an offer must enhance the lives of your followers by moving them closer to the results they desire, whether they purchase or not. That’s how you build lifelong loyalty. We’d love to show you how.

      

Shift From Selling to Serving


      

Turn Your Purpose Into Profit

Technology allows you to reach more people than in-person appearances. Membership sites, training programs, downloadable products. Allow followers into your world, from anywhere in the world.


Want to Know More?

Our approach certainly isn’t for everyone. Apply for a complimentary 2-hour Purpose Strategy Session, in which we’ll work on your current strategy and suggest areas for improvement.

Apply Now

For Profit

Become an authority (not a commodity) and increase sales


      

Digital: fully integrated

Many brands have jumped on the social media bandwagon as new channels to broadcast old messages, missing the point of social media. There’s a difference between marketing AT people in new channels and learning about their behaviour, values, and expectations to optimize their digital experiences and introduce mutually-beneficial outcomes. More effectively engage digital consumers at every touch-point in the customer experience life-cycle. Digital transformation is required, not bolting on social media to old platforms.


Your prospects despise and distrust impersonal, push-style marketing methods that interrupt or intercept them. According to Forrester, 49% of consumers don't trust digital ads; 38% don't trust emails; and 36% don't trust information in branded apps.

Traditional Marketing is Broken


      

Shift From Selling to Serving

There is a growing awareness that marketing needs to Educate, Engage and Inspire, rather than Interrupt. Effective marketing will be that which enhances the lives of prospects by moving them closer to the results they desire, whether they purchase or not. Marketing needs to shift from “always-on” to “always-relevant,” from “brands shouting AT customers” to “marketing as a service,” or marketing as and when needed to solve a particular problem. We believe this is the future of marketing.


Want to Know More?

Our approach certainly isn’t for everyone. Apply for a complimentary 2-hour Digital Experience Strategy Session, in which we’ll work on your current strategy and suggest areas for improvement.

Apply Now

For Planet

Move donors to action, raise more money, do more good.


      

Communicate your value better

People decide which charity to support based on an emotional connection to your story. A charity that manages to clearly outline what their long term goals are, why they exist and what they believe in gets support. Ongoing communications about your work and achievements will increase engagement tangibly and measurably with supporters.


Tailor content in emails based on actions taken in previous emails. Treat each click on a link as an opportunity to gather information about your donors’ hot buttons.

      

Maintain relevancy for each of your donors


Innovate constantly

Donors want to engage round the clock via different media. Supply the right information at the right time in the way people want it. Social media will continue to grow, with people expecting to be able to donate, discuss, engage, campaign, find information and access services through social channels.


Want to Know More?

Our approach certainly isn’t for everyone. Apply for a complimentary 2-hour Digital Experience Strategy Session, in which we’ll work on your current strategy and suggest areas for improvement.

Apply Now

For Agencies

Boost Your Growth, Retain Your Clients With Innovation


Join the Movement

Clients look for differentiation, not same-same. Join the shift from selling to serving and we’ll reward you with recurring revenue, stellar support, branded content and white-labelled access to the Kuhama technology platform.


Currently, several disruptive technologies are converging to form what venture capitalist Fred Wilson calls a Golden Triangle of Disruption. It’s defined by real-time, social media, and mobile technology trends. The result of this intersection is completely altering how people connect, communicate, and discover information, which, in turn, affects the entire customer journey and lifecycle.

The Golden Triangle of Disruption


      

Situation-Aware Content

A mobile responsive website is not the solution. The solution is situational-aware content and breaking down traditional role silos and replacing disparate, disconnected third-party platforms.